Synesthesia

"Eww. This bread tastes bloody pink!"
"Pink? What do you mean, pink?"
"As in the colour, obviously."
"Yes, but taste? I didn't know pink was a taste."
"Ever heard of synesthesia?"
"No. What's that got to do with this?"
"I have synesthesia. Basically, it's a condition that mixes my senses up a bit. So objects could feel pink, sound sour, and taste loud."
"Are you serious? Sounds like one big joke to me."
"Nope. But I think its cool."